Posted: Wednesday, January 31, 2018 5:47 PM
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Description Summary 13;
This position is responsible for providing portfolio leadership, planning, go:to:market direction and financial oversight for product lines that drive revenue and profitability for the BCBS Affiliate Company. This person will be responsible for working with the key internal teams (including sales, operations, marketing, finance, IT, etc.) to drive the business planning process, plan development / execution for their overall segment portfolio or line of business. This will include, but not be limited to, driving market insights, building product marketing plans, competitive analysis, product lifecycle management, portfolio management, financial management, performance monitoring, pricing, and strategic integration. This individual will also play a key role in working with their peers in support of the sales, channel, research, and marketing plans as part of the overall segment plans. This individual contributor role will lead cross functional teams, and have a high visibility role with executive leadership given their impact to the overall organizations performance.
:Leads the strategic planning for the assigned portfolio. Develops the action plans, and tactics to drive and achieve revenue and profit performance and business goals. Takes primary responsibility for the product and pricing plans while supporting cross functional peers in developing the sales, marketing and promotions portions of the plans.
:Advances an integrated approach to identification and resolution of market trends in collaboration with Sales, Marketing, Customer Experience, IT and other functional areas. Drives the discovery and validation of market problems and opportunities (both existing and future customers) and translates these to opportunities for the portfolio : re:stages, new offerings, or new niche markets.
:Directs the overall portfolio management / lifecycle management and portfolio delivery including re:stages, new offerings, and retirement of existing products to meet the overall needs of the market and achieve the business and financial objectives.
:Monitors and evaluates the segment portfolio or line of business performance including market share, profitability, growth, customer feedback and competitive insights. Oversees portfolio optimization to improve the overall competitive product proposition. Directs communication of segment performance to the executive team and other key stakeholders.
:Drives implementation of key initiatives in partnership with Project Management and Operations that support the mission of the organization. These initiatives may include increasing member engagement, driving better health and financial outcomes for members, etc.
:Provides leadership direction in working with peers to shape other areas of the overall segment or line of business plans including sales,
• Location: eagan, Minneapolis / St. paul
• Post ID: 29214402 minneapolis