Posted: Wednesday, January 31, 2018 6:26 PM
About Blue Cross
At Blue Cross and Blue Shield of Minnesota, we are developing industry:leading strategies every day that make a healthy difference in people's lives. Blue Cross has a legacy of improving health through innovation because we believe that everyone should have the opportunity to live the healthiest life possible. Chartered in 1933 as the state's first health plan, we've been serving the health care needs of Minnesotans for more than 80 years.
Blue Cross supports you with competitive pay and a comprehensive benefits package. Many Employee Resource Groups are active in the company, promoting inclusion and helping us meet the diverse needs of our workforce and our members. Join us, and enjoy a work environment where all employees are respected and valued - a workplace honored with a perfect score on the Human Rights Campaign Corporate Equality Index for 2017. Find your place at a company that cares.
Description Summary 13;
The position reports to the Director of Brand and Engagement Marketing and is responsible for driving the marketing department and other departments to create content that consumers want, share the content with consumers on digital channels they use, and measure the results of our content marketing initiatives. Marketing owns approximately (20) twenty communication channels to members and prospects. The Content Marketing Strategist will be accountable for developing content marketing strategies and using best in class copy writing skills to write and create content and publish the content through the twenty channels to educate, engage and excite Consumers at various touchpoints of their journey with Blue Cross Minnesota. Touchpoints include: enrollment, onboarding, wellbeing, care and healthcare finances. This position will indirectly and potentially directly lead others with day to day accountabilities.
:Conceptualize and develop content marketing strategies and use copy writing skills to create content that educates, engages and excite consumers on their health plan journey with Blue Cross Minnesota.
:Work with a team of designers, marketing consultants, digital marketers, videographers, developers and agencies to create educational content, thought leadership content, SEO optimized content and branded content.
:Analyze primary and secondary research, interview subject matter experts, explore consumer trends in healthcare, and provide expertise in content marketing trends, procedures and technology.
:Own the teams content distribution strategy and matrix : a roadmap of best practices related to using our digital channels to distribute content including mapping content formats to specific channels. Align with other content developers across departments.
:Lead our social media marketing. Manage our social content calendar : Facebook, Twitter, and LinkedIn : working closely with our external agency and other internal stakeholders.
:Measure and analyze our content marketing. Know how content marketing is driving impressions, sessions, page views, onsite actions and conversions, and when needed, make changes to content to improve campaign performance. Be the expert in content performance.
:Work with the team build a vision for an enterprise content marketing platform that centralizes content marketing and underpins our marketing automation and sales force automation.
:Bachelors degree in Communications, Journalism or Marketing.
:10+ years of experience writing marketing copy in B2C and B2B markets.
: Experience with marketing automation to maximize content marketing.
:Ability to lead and influence others (indirect/direct) reports and agencies.
:Ability to interface and present to senior level executives.
:Superb writing skills for a variety
• Location: Minneapolis / St. paul
• Post ID: 29029227 minneapolis