Posted: Wednesday, December 27, 2017 2:31 PM
Purpose and Passion - Comprehensive Benefits - Life:Work Integration - Community - Career Growth
At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges. Together, we're one global team committed to making a difference in people's lives around the world. This is a place where you can find a career with meaningful purpose-improving lives through your life's work.
About the role:
The Global Digital Marketing Manager develops best:in:class digital marketing programs to align with the overall marketing and communications objectives for the assigned business unit. This role will drive planning for Direct to Patient (DTP) and physician related campaigns. Qualified candidates will be fluent in their understanding of the strategies and tactics of today's digital marketing ecosystem, and how to create and sell integrated plans that drive business results. Additionally the successful candidate will need to play the role of account manager and drive/oversee the execution of the digital plans. This role is a member of the Global Digital Marketing team in Corporate, while being embedded into an assigned business unit in order to closely partner with clients in the Marketing and Marketing Communications teams as their in:house digital strategist.
Your responsibilities include:
:Lead planning of digital marketing campaigns that exceed client expectations and support business objectives
:Effectively build relationships with marketing and marketing communications teams and act as main point of contact for planning digital programs
:Analyze various data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital plans
:Build comprehensive campaign briefs to set up our creative and production teams to efficiently create great experiences
:Partner with internal Global Digital Marketing team of creative, analytics, social media, email, search, and web experts to create robust campaigns
:Work closely with analytics team to create measurement plans and deliver insightful campaign reports to clients
:Effectively communicate and sell fresh ideas/plans to business partners and gain alignment
:Manage external vendors/agencies and campaign budgets as appropriate
:Review creative and production output to ensure it aligns with the strategy, client expectations, and business unit objectives
:Partner with digital marketing teams in other regions to ensure digital plans are appropriately aligned and best practices are shared
:Act as account manager and drive execution of digital plans keeping internal clients up to date on progress and milestones
:Ability to manage multiple campaigns/clients at once and effectively prioritize work
:Play a thought:leader role by sharing knowledge and best practices with the digital team and client teams
What we're looking for:
:Bachelor's degree, ideally in Marketing.
:3:5 years of relevant experience in driving digital marketing plans in a Business to Consumer and our Business to Business environment.
:7:10 years of overall marketing /communications experience.
:Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results.
:Thorough understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and more.
:Experience in medical device, biopharma, healthcare or another regulated field is preferred.
:Agency background is a plus.
:Consumer background is strongly desired.
• Location: Minneapolis / St. paul
• Post ID: 27974927 minneapolis